Pittie Project Rebrand

This project involved redesigning the logo and establishing a bold color identity for The Pittie Project PNW, a nonprofit dedicated to rescuing and rehabilitating bully breeds and other dogs in need. The new branding captures the organization's mission of second chances, empowerment, and breaking breed stigmas.

The inspiration for the redesign came from a personal connection—my own foster fail, who changed my life for the better. Her signature purple collar became the foundation for the brand’s new color identity, symbolizing resilience, strength, and the love these dogs deserve. The refreshed logo and color system were designed to create a recognizable, impactful presence that reflects the organization’s commitment to advocacy, adoption, and education.