Piece of Cake

This packaging redesign reimagines the brand identity for Piece of Cake, a Georgia-based bakery known for its gourmet, scratch-made cakes, delivered both locally and nationwide. The new design brings a local touch to the brand by featuring an illustration of one of its storefronts on the cupcake and cake boxes, creating a more personal and charming unboxing experience.

To add a festive element, three variations of the packaging were designed to reflect different seasons. While each version maintains the storefront illustration, the details change based on the holiday—one for everyday use, one decorated for Halloween, and another for Christmas.

Inspired by the bakery’s commitment to handmade quality and thoughtful presentation, the redesigned packaging enhances the brand’s warm, welcoming feel while maintaining a polished, cohesive look. The goal was to create packaging that not only protects and showcases the treats inside but also reflects the nostalgia and joy that Piece of Cake has been delivering to customers since 1985.