Wild Seed Native Botanics

Wild Seed Native Botanics is a nationwide plant store designed to make shopping for native plants effortless while educating customers on their environmental benefits. Each store carries a carefully curated selection of plants suited to its specific region, ensuring they support the local ecosystem.

To enhance the customer experience, the store is thoughtfully organized to make plant selection easy—whether customers are looking for full-sun plants or species that attract pollinators. Packaging features a cohesive design with informative QR codes, providing additional guidance on plant care and benefits. Advertisements were designed to grab attention using short, compelling phrases, drawing customers in and sparking curiosity about native plants. The brand’s color palette was inspired by native plants from across the U.S., reinforcing its deep connection to regional biodiversity.

This project includes a complete visual identity, featuring a custom logo, packaging design, signage, advertisements, and a social media presence to further engage and inform the community.